Facebook ads include more features than regular posts, like CTA buttons, links, and product catalogs. They look similar to normal posts but always include a “sponsored” label to show they’re an ad. Like Instagram, Facebook ads appear throughout the app, including in users’ feeds, Stories, The free resource includes key audience insights, recommended ad types, and tips forįacebook ads are paid posts that businesses use to promote their products or services to Facebook users.įacebook ads are usually targeted to users based on their:īusinesses set an ad budget and bid for each click or thousand impressions the ad receives. Keep reading to find out everything from how much Facebook ads cost to how to plan your first campaign.īonus: Get the Facebook advertising cheat sheet for 2022.
The users who are most likely to be interested in buying your products or services. But Facebook is all about getting your message in front of the right segment of those people. Plus, the platform’s active user base continues to grow. Right now, if you advertise on Facebook, your ads can reach 2.17 billion people - in other words, close to 30% of the world’s
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